Like Bojan Krkic and Sandro Ramirez before him, it seems that Munir El Haddadi has fallen just short of the standards required at FC Barcelona.
The La Masia graduate seemed to be on his way to the top after scoring on his Barca debut in August 2014 but he has failed to build on that dream start in the last four-and-a-half years.
Munir has started just one La Liga game for the Blaugrana this season, though you can hardly blame him for failing to displace Lionel Messi, Luis Suarez or a resurgent Ousmana Dembele at the Camp Nou.
And, according to Marca, the one-time Spain international appears to have played his last game in the famous red and white kit.
It is understood that Barca have no plans to extend a contract that expires at the end of the season while Ernesto Valverde has now moved to inform Munir that he will not be selected again. The 23-year-old was omitted from the matchday squad as the Catalan giants beat Getafe 2-1 on Sunday.
This could open the door for West Ham United, who were named by Mundo Deportivo as one of a number of clubs willing to offer Munir a fresh start. The Moroccan-born forward could be available for a cut-price fee this month.
Munir scored 10 La Liga goals in 28 starts during a loan spell at Alaves last season, showing what he can do if he plays regularly.
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