Report: Aston Villa planning bid for Sheffield Wednesday's Adam Reach

Dean Smith head coach of Aston Villa celebrates during the Sky Bet Championship match between Aston Villa and Nottingham Forest at Villa Park on November 28 2018 in Birmingham, England.

Steve Bruce's Sheffield Wednesday reportedly want £10m for Adam Reach - can Championship rivals Aston Villa afford to bid this much?

Steve Bruce manager of Aston Villa talks to the press during a press conference at the club's training ground at Bodymoor Heath on January 13, 2017 in Birmingham, England.

In a rather odd twist of fate, Aston Villa are set to launch a bid to sign one of Steve Bruce’s star men.

Just four months after being sacked by the Midland giants, Bruce has returned to management with Sheffield Wednesday. But one of the Geordie gaffer’s first major tasks will be to keep Adam Reach at Hillsborough with Aston Villa set to launch a big January bid.

That is according to the Daily Star (8 January, page 45). It is claimed that Villa will test Wednesday’s resolve with a bid for Reach, who has been a bright spark in a difficult season for The Owls with six often spectacular goals to his name.


The 25-year-old left-winger, who started his career at Middlesbrough, joined Wednesday in 2016 and was one of the few players to progress during the disappointing reign of Dutchman Jos Luhukay.

And, on paper, Reach would be a fine addition for Dean Smith’s Aston Villa team with the former Brentford boss introducing a more attacking and expansive style of play since replacing Bruce at the former European champions.

February 10th 2017, Sheffield, Yorkshire, England; Skybet Championship football, Sheffield Wednesday versus Birmingham City; Sheffield Wednesday's Adam Reach celebrates his goal

Whether Villa can afford to meet Wednesday’s £10 million valuation remains to be seen, however. Sky Sports reports that Financial Fair Play rules could limit the Villans to short-term loan signings this month.

Reach scored arguably the best goal of his career against Aston Villa in 2017, firing home a stunning long-range volley less than a minute into a 2-1 win in Birmingham.

4th November 2017, Villa Park, Birmingham, England; EFL Championship football, Aston Villa versus Sheffield Wednesday; Adam Reach of Sheffield Wednesday celebrates scoring after 18 seconds

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