This was a massive season for reported Celtic and Rangers target Jordan Jones.
According to Team Talk in August, both Celtic and Rangers were keen on signing the 24-year-old Kilmarnock winger.
And a first four or five months of the 2018-19 campaign would have certainly prompted a renewed interest from both Old Firm giants in January, but that seems unlikely now.
Jones hasn't had a poor season, because Killie were top of the Premiership until this afternoon, but his individual stats indicate that neither Glasgow side will be in for him when the January transfer window opens in three weeks time.
He has played 20 games across all competitions for the Rugby Park outfit season but is yet to score or even set up a single goal.
Jones had a big chance to impress his potential suitors this afternoon when Steve Clarke's side went to Celtic, but the opportunity passed him by.
Rangers had a £350,000 bid knocked back by Kilmarnock last January, with Clarke labelling the offer 'unacceptable', but unless he has a rip-roaring last few weeks in December then it's very difficult to see the Gers or Brendan Rodgers going back in.
No goals and no assists isn't good enough for an attacking player.
You could argue that he only plays for Kilmarnock, and therefore disappointing numbers may not be completely his fault, but that excuse doesn't really wash when you consider Kilmarnock have been no less impressive than the Hoops or Rangers this season and the table proves it.