Bloomberg - Morgan Stanley sues Morgan Stanley

Morgan Stanley HQ

There’s only one certainty in this lawsuit: Morgan Stanley is going to win.

Bloomberg News reports that the Wall Street titan accused Morgan Stanley Capital LLC of improperly using the 83-year-old investment bank’s trademark and name. The entity, MSC, allegedly filed for a charter in Delaware in 2015 and tried to register itself in China.

“Morgan Stanley greatly values its name and trademarks, and protects them to maintain its reputation as one of the most respected companies in financial services worldwide,” according to the lawsuit, filed November 5 in the Delaware Chancery Court.

In a similar vein, this reminds us that back in 2003 Herman Bluestein, a former (disenchanted) Goldman client closed down his website,, after waging a two-year campaign against the firm.

And in 2006, Rob Muller, a Dutchman, registered the domain name This website claimed to provide the largest global directory for adult entertainment, and was aimed at business travellers. Goldman submitted a complaint to the National Arbitration Forum (NAF), claiming that the Dutch website caused confusion with its own brand. 

In the event, Goldman won out, after the National Arbitration Forum ruled in the firm's favour.

Goldman subsequently also launched proceedings which forced Mueller to take down a later creation -

Hit the link below to access the complete Bloomberg News article:

Morgan Stanley Sues Morgan Stanley for Wrongful Use of Name

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