Andrea Radrizzani wants to see a Premier League 2 established.
The Whites are thriving under Marcelo Bielsa, and could finally be back in the Premier League next season if they continue with this form.
However, owner Radrizzani isn't happy with the current state of affairs in the Championship, and has recommended a 'Premier League 2' to make things fair.
The Italian has told The Guardian that TV revenue in particular should be reconsidered, as Leeds are on TV regularly but aren't given enough money for those games.
Radrizzani believes a 'Premier League 2' would be more sustainable, but those comments were once made by Bolton Wanderers' Phil Gartside, and received a similar response to Radrizzani's.
Fans have been taking to Twitter to slam Radrizzani's comments, highlighting that he owns a broadcast company in Eleven Sports, so he has a vested interest in TV money to football clubs.
Others called him 'clueless' and joked that he only wanted Premier League 2 because Leeds can't get back to the top flight, whilst others suggested it was rich to complain about TV money when the Whites are on TV more than any other Championship club.
As reported by the Birmingham Mail, Championship clubs receive £100,000 for each home game and extra £10,000 for every away game, meaning Leeds almost certainly rack up more money in TV revenue than the rest of the league on top of the £2million standard fee given to clubs for their share of the TV deal with Sky Sports.
Some Wolves fans also mocked Radrizzani, suggesting he's 'at it again' after complaining about Wanderers' methods with super-agent Jorge Mendes last season, with other comments claiming that he is dreaming and simply wants to make sure that clubs can sell their TV rights individually.
Leeds owner wanting a premiership 2 because Leeds will never be back in the premiership basically— Vitamin G (@Gumazz92) October 11, 2018
the Leeds owner is calling for a "Premier League 2". Probably because they can't get in to the Premier League at all— Simon (@sigarner_86) October 11, 2018
So basically “I want the perks of the Premier League but I can’t get in the Premier League”— Nick (@NickBrookz) October 11, 2018
It's a bit rich for the Leeds united owner to say they don't get enough TV money when there on sky live practically every week. #SkySportsLeeds— Forever Mclaren (@MclarenRenault7) October 11, 2018
It’s funny that it’s the Leeds owner complaining about tv money considering 99% of their games get chosen for TV.— Chris Beale (@bealec1988) October 11, 2018
Leeds Utd owner Andrea Radrizzani calls for the creation of a ‘Premier League 2’. *sigh* We’ve been here before, haven’t we? Shall we just rename League 1 as the Championship, and League 2 as League 1 while we’re at it?https://t.co/hxFeZH938J— Adrian Clark (@adrianclark) October 10, 2018
@lufcbug he’s at it again... isn’t he better off trying to win the league rather than carrying on all the time? Leeds United: Owner Andrea Radrizzani calls for creation of 'Premier League 2' - BBC Sport https://t.co/TDwsSAJ2Zg— Chris Tranter (@trantchris) October 10, 2018
I kinda get why the owner of Leeds must be frustrated by the lack of TV money given they're on telly almost every week and are earning far less than a Premier League club who are on 2 or 3 times a season. https://t.co/0ax8dRqJKR— Nathan (@cricketcelt) October 10, 2018
Exactly. Shame that Leeds finally got a decent manager but their owner is soooooo clueless like the majority of PL owners https://t.co/F17tgenjCu— Evonne O (@f1lover75) October 10, 2018
Broadcaster owner annoyed club he also owns has to share money from broadcasters with fellow clubs. Lovely chap. Leeds of course deserve more of the pot, or, his real aim - to sell their own rights individually. https://t.co/PQqnN7Hcqc— David Anderson (@DavidAnderson_1) October 10, 2018
Don't agree with the Premier League 2. There is only one top league and not 2 Half's of a top league. The Football League need to market and make more money better. @talkSPORT BTW, what does the bottom team in Spain get compared to the Championship?— Sir Muteen Hussain (@JaiOm) October 11, 2018
Leeds calling for a Premier League 2 to access MORE TV revenue.....not confident in getting up to the actual Premier League then lads? Thought you'd won the league in September— all4divisions (@all4divisions) October 11, 2018
Nah. You're alright. Premier League 2 sounds like the sequel that nobody wanted. A bit like Titanic 2. https://t.co/LM4y4P9o5Q— Timothy Rowe (@timrbrecon) October 11, 2018
What is he on about there is no way there will be a Premier League 2 he must be dreaming!— Football Oasis (@Football_Oasis) October 11, 2018
Last season, 19 of Leeds' 46 league games were selected for Sky TV coverage, which Radrizzani says puts the club at a disadvantage. Just create LUTV & be done with it.— Ben Prickett (@prickettboy3) October 11, 2018
Leeds United: Owner Andrea Radrizzani calls for creation of 'Premier League 2' https://t.co/t9PFwwuI8q