Replacing the effective but tiring Atdhe Nuhiu with 12 minutes of normal time left to play, Joao's task was to simply continue the good work carried out by his teammate and close friend: compete for aerial balls, hold up play; perhaps even use the added pace he brings to harry the Baggies' defenders or get in around the back.
Ultimately, none of the above happened. Within 10 minutes of his introduction, West Brom were level. And although Joao had little involvement in either goal - questions can instead be raised of Joey Pelupessy (who was otherwise brilliant in this writer's opinion), Tom Lees, Daniel Pudil and Cameron Dawson) - he appears to have borne the brunt of the Wednesday fans' frustrations.
This is what they're saying about the Portuguese striker, who signed a new three-year contract in August this year...
Joao came on and offered nothing when the minimum we needed was a bit off effort.— Andrew Coy (@ACoyOwl) October 3, 2018
And people wonder why he doesn’t start more, so inconsistent.#swfc
What was the point of Lucas Joao today? He looked totally disinterested. #swfc— Paul Andrews (@paulandrews22) October 3, 2018
#SWFC negatives .... Pelupessy should’ve fouled Barnes for the 2nd goal and is just weak AF, Jos’ substitutions cost us 2 points and Joao’s performance was borderline disgusting.— Daniel Buckley (@EuseOwl) October 3, 2018
Joao. Comes on for the last 15 mins then jogs around likes he’s been playing all night. Not good enough. #swfc— Dan Smith (@dan_N_smith) October 3, 2018
Someone seriously needs to give Joao a kick up his arse he’s lazy comes on for 10 minutes and looks like he’s played all game walking round jogging people moan about Nuhiu but at least he actually puts effort in chases them down puts tackles in was a waste of a sub for me #swfc— DomKelshaw (@domkelsh) October 3, 2018
Lucas Joao needs a rocket up his arse. Only played 15 mins but moved like he played 1000! Nando & Nuhiu chased all game but he cant be arsed. Put 100% in on that pitch or piss off #swfc— Dan Edwards (@ChopperE1998) October 3, 2018
Nathan Sensicall @Jasper_s91: Forestieri has run his b******* off all game and is running past a walking João in the last few minutes! I'd be fuming if I was him and I'd tell him in the dressing room. All because Nuhiu was brought in for Fletcher rather than him. Unprofessional, mardy t***. #swfc#
becky @beckya_95: decent performance overall but could joao give less of a s*** #swfc
Goals from Adam Reach - another stunner in front of the Sky cameras - and Fernando Forestieri had Sheffield Wednesday cruising at half-time, with Forestieri spurning an easier chance to extend the Owls' lead shortly after the restart.
And West Brom made him pay, forcing an own goal from Pelupessy and drawing level through Harvey Barnes' solo effort, less than two minutes later.
Have something to tell us about this article?