After cruising to six league titles in a row, winning the domestic treble for the second successive season, you would think the only way is down for Celtic.
Every club in the land is keen to at least attempt to stop the ongoing monopolisation of the Scottish game, including an increasingly ambitious Rangers side who are thinking outside the box in an attempt to get back to the era of the duopoly.
So the challenge is set for Brendan Rodgers to make Celtic leaner, stronger and better than ever. And it seems that he is already adopting a ruthless streak this summer as he strives to trim the fat from the Bhoys' squad.
The Hoops might be short of quality options at centre-half but Rodgers did not wait around to rubber stamp Erik Sviatchenko’s permanent departure, the Dane joining FC Midtjylland for just £1 million after winning the Ekstraklasa title with them during a loan spell last season. Rodgers did not think he was good enough and got rid.
Youngsters Sam Wardrop and Jamie Lindsay (below) have also been allowed to leave, joining Dundee United and Ross County respectively, after spending the 2017/18 campaign out on loan away from Parkhead.
And it seems that Scott Allan’s Celtic future is over too, with Rodgers seemingly happy for him to stay at Hibernian while Ryan Christie, on the other hand, has been given a new deal and promised chances in green and white.
These are the sort of ruthless decisions Rodgers needs to make if Celtic are to maintain their dominance. The reigning champions arguably had too many fringe players last season so creating a tight-knit group where everyone has a role to play can only be a step in the right direction.