There is a genuine chance that Rodrigo Moreno could start as Spain’s first-choice centre-forward at the World Cup this summer, ahead of Diego Costa, Alvaro Morata and Iago Aspas.
And this is a reflection of a remarkable individual campaign for the one-time Bolton Wanderers loanee. Rodrigo has scored a career-best 16 league goals in 2017/18, firing Valencia back into the Champions League after two years of dreadful underachievement.
In fact, you could certainly make the claim that Rodrigo has been the most fearsome attacker in Spanish football this season outside of Barcelona and Real Madrid. Spain coach Julen Lopetegui is certainly a fan, starting the 27-year-old in a pre-tournament friendly against Germany.
Rodrigo, as is customary these days, scored.
So the bargain £30 million fee that Tottenham and Everton are reportedly willing to spend on Rodrigo this summer, according to Calciomercato, does not look like staying so low for too much longer - particularly if the former Benfica ace takes his brilliant club form into the World Cup.
Spurs are once again heading into the market looking for a striker capable of providing competition for Harry Kane while Everton, despite the success of Cenk Tosun, still need a prolific goalscorer to full the void left by Romelu Lukaku.
And Rodrigo, based on his recent form for club and country, looks a perfect fit. He is a modern day centre-forward, nippy, versatile and equally adept at creating chances as he is scoring them. He also happens to be in the form of his life – so an impressive return in Russia would surely see his price-tag sky rocket.
The intelligent approach for Tottenham and Everton would be to try and sign Rodrigo now – before he jets off to northern Europe with the rest of Spain’s chosen 23.