West Brom's relegation down to the Championship is just a matter of time, and once it is confirmed, their rebuilding process will begin in earnest.
One of their players who has been heavily linked with an exit already is Jay Rodriguez, and the Baggies should consider offering him to West Ham as part of a swap deal that would see Jordan Hugill move in the opposite direction.
The 25-year-old joined the Hammers from Preston North End on transfer deadline day in January, for a fee believed to be worth in the region of £8 million, but he has failed to establish himself in east London, making just three substitute appearances thus far.
He still has a lot to offer, however, especially at Championship level, and he possesses all of the attributes that West Brom will need from their centre-forward in England's second tier.
Rodriguez, meanwhile, would be the ideal signing for West Ham, what with his ability to drag defenders out of their natural position with his selfless runs into the channels.
The 28-year-old will almost certainly want to leave the Hawthorns when the Baggies' relegation is confirmed, and the Hammers could steal a march on their rivals in the race for his signature by offering Hugill as part of a deal to bring him to the London Stadium.
The potential deal would surely be an appealing one to West Ham and West Brom, and would arguably improve them both before the start of next season.