Manchester City's title celebration video was not a hit...
Leeds United's attempts to unveil a new badge were received disastrously earlier this year.
Tens of thousands of fans signed a petition against it within a matter of hours and the design was mocked by leading football pundits like Gary Lineker.
It was seen as a demonstration of modern football PR men trying and failing to connect with real fans, on an embarrassing level.
Nothing could be worse, right?
Well Manchester City's title celebration video is pretty close, with the club releasing a short film after the title was confirmed.
It featured fans and players celebrating wildly to the theme of a kids nursery song with beer in pubs replaced with water.
City's video was an attempt to connect with real supporters from across different clubs and show off, but it misfired.
Football fans have lambasted it as being up there with Leeds United's badge showing the very worst modern football has to offer, with some even arguing it was worse.
not sure whats worse, this or the Leeds badge https://t.co/etItenKaU2— dylan (@dylanowen96) April 16, 2018
This is the video equivalent of the Leeds badge. Painful. pic.twitter.com/HzDGIVRtNR— Lloyd Griffiths (@Lloyd_Griffiths) April 16, 2018
This is what it’s come to... makes the new Leeds United badge look really on point https://t.co/vLlpXQs28W— George Taylor (@George_T) April 16, 2018
Even worse than the new leeds badge At least your winning something— Loui Kendell (@KendellLoui) April 15, 2018
Is it OK to congratulate and commiserate City at the same time? This is up there with the Leeds salute badge. https://t.co/13IOn2I2Uh— Sam Jadhav (@samjadhav) April 15, 2018