West Ham's owners are infamous for the very public way they conduct their business, a fact not lost on the club's supporters.
West Ham face an uphill battle to stay up this season with their fight for survival set against a backdrop of supporter unrest and anger.
Fans are unhappy with everything from what they feel are broken promises over transfer ambition, spending, the move to the London Stadium and the board's conduct in public.
The Hammers faithful feel embarrassed by Sullivan and Gold's public interviews on team and club affairs and had to suffer Sullivan's sons Jack and Dave discussing West Ham matters on Twitter for a number of seasons.
Then there is Brady's regular columns in divisive tabloid newspaper The Sun where she too discusses club matters in detail.
That even directly impacted West Ham's ability to sign a player after the unpopular Brady upset Leicester City with comments she made in one column, with the Foxes later blocking David Moyes' move for striker Islam Slimani as a result, as reported by The Mirror.
But now Sullivan has made a pledge to cease interviews in a meeting with the West Ham United Independent Supporters Association last week.
In minutes - which were corroborated by Sullivan in the interests of fairness - sent to members following the meeting on Tuesday (March 20th), Sullivan pledged to stop interviews but admitted he was powerless to stop Brady continuing with her column.
"David Sullivan accepted that not all the press interviews he had made were helpful and that both his sons had more or less stopped tweeting about the football club," the minutes read.
"Some of the retweets of David Gold (were raised) and it was agreed these were unfortunate. David Sullivan said that he no longer will give interviews to the press.
"He stated that Karren Brady has a contract with the Sun, independent of her contract with the football club, and that Karren’s contract with the football club allows her to write her weekly columns for The Sun."