West Ham face a vitally important clash with Southampton in the Premier League on Saturday, and it might just represent David Moyes with the ideal opportunity to give Jordan Hugill his first league start for the club.
The Hammers signed the 25-year-old from Preston North End on transfer deadline day in January, for a fee believed to be worth in the region of £8 million, but he has made just two Premier League appearances since then, both from the substitutes bench.
Despite the West Ham fans' love of beautiful football, a more direct approach might just be needed against Mark Hughes' Saints side, who are in desperate need of all three points themselves.
Hugill is a powerful centre forward, and has the ability to act as a great focal point for the Hammers to build their attacks,
After scoring for his club in a friendly against Dagenham and Redbridge last week, he will also be full fo confidence.
Moyes is obviously a big fan of the Englishman, having brought him to the London Stadium in January, and he will surely be at the forefront of his manager's mind heading into Saturday's huge game.
The former Preston man is an incredibly hard worker, and is not scared to make unselfish runs into the channels, creating more space for his teammates in the process.
Hugill possesses all of the attributes that West Ham will need in what might be a dog-fight against Southampton, and Moyes should seriously consider giving him his first Premier League start this season.