Everton manager Sam Allardyce burnt his bridges with Newcastle United a long time ago, but fans of the St James's Park club will probably find another reason to dislike him after his latest comments.
The 63-year-old endured a turbulent six-month stint in charge of the Magpies during the 2007-08 season, before being fired by owner Mike Ashley.
Allardyce has bounced back to have reasonable success with a number of different clubs, though he is under pressure at Everton for the moment.
The former England manager has often compared the Toffees to a number of his old clubs - including Newcastle and West Ham - and his latest comments are unlikely to go down well with supporters at either club.
He said: "Every club’s fans have a lot of passion and the history of Everton is far greater than Newcastle and West Ham.
"But every fans has great demands and when there are big crowds the demand is bigger. That’s what it’s all about."
And it's safe to say that Newcastle fans haven't reacted well to what their former manager said.
The man is nothing but a king sized fraud.— Paul Wardle (@paulwallsend) March 8, 2018
How did that England job go fat man?— Danny Brown (@DannyBroooon) March 8, 2018
I gave up caring what Fat Sam says a long time ago #who cares— Gerard mcdermott (@Mcdged) March 8, 2018
He’s not bitter honest!!! P45 just around the corner.— Jason Mollett (@Jaymol1907) March 8, 2018
dont know why people take him searously— Duncan Mason (@Duncan_Mason) March 8, 2018
Another waste of space like alot of ex players/managers always slag us off when they leave big Sam is the worst what has he ever done you tell me that???— me (@megnufc) March 8, 2018
Kudos to the #efc fans for spotting this early and calling him out!! What did he think he would gain from this ? Yet again Sam totally clueless and classless!!— Kevin Hunter (@KevinHunter2408) March 8, 2018
Historically, Newcastle have won five less top-flight titles than their Merseyside counterparts, but one more FA Cup.
Everton - who also won the UEFA Cup Winners Cup in 1985 - have nine league titles and five FA Cup crowns under their belt, while United have four titles and six FA Cups, but do the Goodison Park side boast a "far greater" history? Not really.