West Ham were desperate for new recruits during January and were linked with more than 40 players from across world football.
When Joao Mario finally arrived after protracted negotiations it looked as though David Moyes would add the three or four players he needed.
But the Hammers struggled to land any of their prime targets and instead completed one of the shock deals of the window by signing little known Preston striker Jordan Hugill for an undisclosed fee.
And his signing was met with some apathy from Hammers fans who grow increasingly angry and fed up with co-owners David Sullivan and David Gold over broken promises with regards transfers and their move to the London Stadium.
The transfer also invited ridicule from rival fans given the glamorous nature of some of the signings pulled off elsewhere in the top flight.
But Sky Sports pundit Jamie Redknapp, son of former West Ham player and manager Harry, has backed Hugill to prove the doubters wrong and told Hammers fans he could spring a surprise in the Premier League.
"My dad tried to sign him when he was at Birmingham, although he did try to sign everyone to be fair," Redknapp told Sky Sports News.
"But he is a very powerful centre forward and obviously with Andy Carroll injured for a while now, he can lead the line and I think he could be a good signing because (Marko) Arnautovic has been playing as a nine for them and he (Hugill) is one of those players that might be a surprise.
"He's raw, he's powerful and he looks like, whenever I've watched him, he's hungry, wants to play and he might just be one of those that surprises a few because he doesn't stop running and sometimes when you've got that, it's amazing how infectious it can be on everyone else.
While Birmingham will undoubtedly be disappointed to hear they missed out on the chance to sign Hugill, Hammers fans will be interested to see how the 25-year-old fares making the big step up.