Joe Dodoo has a habit of starting very strongly and then setting the bar of expectation a little too high.
The speedy striker famously scored a hat trick on his Leicester City debut against Bury the EFL Cup in August 2015 and also started well when moving to Rangers on a free transfer last summer.
And Dodoo started his Charlton Athletic career in a similar vein when moving to The Valley on loan from Rangers in the summer, netting just minutes after coming off the bench in a thrilling 4-3 away win at Oldham Athletic.
But that is about as good as it has got so far. Dodoo has featured in just another four games in League One, all coming from the bench, and east of his last three appearances have come in cup competitions.
And his place could come under further threat with Charlton Athletic manager Karl Robinson hinting the club could look to bring in a new striker in January – despite only sealing the short-term signing of free-agent Leon Best this week.
“We still need one, a natural finisher who is going to be bright,” Robinson told NewsShopper.
“If we can get the one we want with Josh [Magennis] and Besty, we’ll have as good a strike force as any club in the league.”
And this does not bode well for Dodoo, whose first-team prospects at Charlton are already likely to be diminished further following the arrival of former Newcastle and Blackburn striker Best.
Rangers loaned Dodoo to Charlton hoping he could kick-start his career – but it looks as if things could get worse before they get better.