Karren Brady's comments on Slaven Bilic will leave West Ham fans split

Catherine, Duchess of Cambridge chats with Karren Brady during the Coach Core graduation ceremony for more than 150 Coach Core apprentices at The London Stadium on October 18, 2017 in...

West Ham United and the Croatian parted ways 12 days ago.


West Ham United's Croatian manager Slaven Bilic (R) and Tottenham Hotspur's Argentinian head coach Mauricio Pochettino gesture during the English Premier League football match between...

When writing her regular column for the Sun, Hammers vice-chairman Karren Brady shared what both she and the club's owners expected of Slaven Bilic, when they appointed the Croatian as manager in June 2015.

Bilic, popular as he was amongst the fans in east London, seemingly ran out of ideas from both a tactical and team selection perspective, and his time as West Ham boss was cut short just under two weeks ago.

The Hammers replaced the 49-year-old with David Moyes - a decision that has not gone down well amongst the West Ham fans, following the Scot's recent struggles in charge of Sunderland, Real Sociedad and Manchester United.

West Ham manager Slaven Bilic (l) and David Moyes of Sunderland react during the Premier League match between Sunderland and West Ham United at Stadium of Light on April 15, 2017 in...

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Surely Moyes will not bring an attractive brand of football to the club, but the Hammers owners will be hoping that he does manage to at least stabilise them, and guide them to safety.

And when writing her column for the Sun, Brady explained how she, along with David Gold and David Sullivan, expected Bilic to achieve far more than just mediocrity when they appointed him two-and-a-half years ago:

Baroness Karren Brady, Vice-Chairman of West Ham United and Aurelio De Laurentiis, Chairman of Napoli SSC attend the Leaders Sport Business Summit at Stamford Bridge on October 5, 2016 in...

"We at West Ham thought Slaven Bilic, experienced as Croatia manager for six years, might be the young general to lead our troops to the top of the hill, or at least close to it. Bilic is highly intelligent and an admirable coach but we are still just above the bottom of the hill and he is no longer with us."

The problem with that theory is that the club failed to substantially back their manager in the transfer market, always choosing the cheaper, less-exciting option when it came down to it.

To succeed in the Premier League nowadays you need to spend serious cash, not just take a punt on a young and upcoming manager, and expect instant success.

For now though, the east London outfit will have to make do with Moyes, and next up for the 54-year-old and co is a trip to Vicarage Road to take on Watford, and a win will be of paramount importance, if he is to get the fans onside immediately.

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