Karren Brady's £45 million remark highlights West Ham's dillusion

Catherine, Duchess of Cambridge chats with Karren Brady during the Coach Core graduation ceremony for more than 150 Coach Core apprentices at The London Stadium on October 18, 2017 in...

West Ham United were the 10th highest spenders in the summer.

Baroness Karren Brady, Vice-Chairman of West Ham United and Aurelio De Laurentiis, Chairman of Napoli SSC attend the Leaders Sport Business Summit at Stamford Bridge on October 5, 2016 in...

Hammers vice-chairman Karren Brady explained how expectations at West Ham are extremely high following the summer's transfer spend, when writing her column for the Sun, but her comments prove that both her and the club's owners are way out of touch with the reality of the modern day game.

She wrote:

"Expectations at the London Stadium are far higher than that. We spent £45m in the summer buying experience in defence and goal threat in attack. Neither manifested itself."

Slaven Bilic spent close to £45 million on acquiring new talent at the London Stadium in the summer, including exciting new arrivals such as Javier Hernandez, Marko Arnautovic and Sead Haksabanovic.

Slaven Bilic applauds his fans at the end of the Premier League match between Burnley and West Ham United at Turf Moor on May 21, 2017 in Burnley, England.

Joe Hart joined on loan, whilst Pablo Zabaleta arrived in east London on a free transfer.

Whilst all of those names seem to be useful signings on paper, closer inspection highlights that most of them are past their best, and have entered the twilight years of their career.

It also must be mentioned that £45 million is actually not an extortionate amount of money to spend - nine clubs spent more in the summer.

Watford spent £10 million more than the Hammers. Leicester City spent £33 million more, and Everton more than trebled West Ham's summer outlay.

West Ham United owners David Sullivan and David Gold look on prior to the Premier League match between Burnley and West Ham United at Turf Moor on May 21, 2017 in Burnley, England.

Click HERE to read Richard Keys' warning for West Ham

You cannot claim to be an ambitious club, with intent of challenging towards the top of the league when you are spending relatively paltry amounts of money on investing in the playing squad.

David Moyes is now in charge at the London Stadium, and it will be interesting to see whether he receives financial backing in the January transfer window, just like he has been promised, because without further investment, West Ham look to be doomed.

Have something to tell us about this article?

Register for HITC Sport - Daily Dispatch