The new deal was announced ahead of Everton’s clash with Manchester United.
It hasn’t been a great couple of weeks for Everton and, following consecutive 3-0 defeats Tottenham and Atalanta in the Premier League and Europa League respectively, news of a new shirt-sleeve sponsorship deal did not go down well.
Before the Toffees Super Sunday clash with Manchester United at Old Trafford, Everton’s official Twitter account posted a picture of Dominic Calvert-Lewin’s shirt for the game, revealing a new deal:
And it is safe to say the new look wasn’t particularly well received judging by the responses:
The absolute state of that hahaha— evertonfcpics (@GoodisonPics) September 17, 2017
WE ARE MEME— Przemek (@prz3mekEFC) September 17, 2017
Dear god, what is that mess?— Tom Harris (@tomefc10) September 17, 2017
What a pile of I’m sorry but #AngryBirds on the sleeve WTF we are going to be a laughing stock— Kimmy (@misty071264) September 17, 2017
Horrendous— Dave Johnson (@davey10j) September 17, 2017
Embarrassing— lee moyles (@lee_moyles) September 17, 2017
Ronald Koeman hasn’t got off to the start he would have expected this season, having signed a number of eye-catching players during the summer transfer window.
Despite the arrivals of Wayne Rooney, Gylfi Sigurdsson, Jordon Pickford and others, the Dutchman took his side to Old Trafford sat in 17th place in the Premier League and without a league win since the opening day. And it was another tough day as the Toffees crashed to a 4-0 defeat.
In announcing the deal with Angry Birds developers Rovio Entertainment, Everton’s official website said the partnership would open a range of marketing opportunities to new audiences.
This is the first season in which Premier League clubs can carry sponsorship on the arm of their shirts.