Deutsche Bank has turned to social media feeds such as Twitter and LinkedIn to find promising millennials who could be persuaded to consider a career in finance.

The Financial Times reports that the bank launched a programme late last year to monitor the online activity of university students to identify those who might be a good fit for the bank but would not apply through traditional channels such as on-campus recruitment drives.

In the first two weeks of the initiative in late November, a special team at the bank identified 250 potential hires, who were then encouraged to take part in the bank’s UK graduate recruitment programme.

The scheme — which Deutsche says is the first of its kind for a bank — is the latest attempt by Wall Street and European banking groups to move beyond their traditional hiring pool of economics and finance graduates.

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Deutsche Bank scours social media to find talent

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