FT - Deutsche Bank using social media in war for talent

Linkedin Chocolates

Deutsche Bank has turned to social media feeds such as Twitter and LinkedIn to find promising millennials who could be persuaded to consider a career in finance.

The Financial Times reports that the bank launched a programme late last year to monitor the online activity of university students to identify those who might be a good fit for the bank but would not apply through traditional channels such as on-campus recruitment drives.

In the first two weeks of the initiative in late November, a special team at the bank identified 250 potential hires, who were then encouraged to take part in the bank’s UK graduate recruitment programme.

The scheme — which Deutsche says is the first of its kind for a bank — is the latest attempt by Wall Street and European banking groups to move beyond their traditional hiring pool of economics and finance graduates.

Hit the link below to access the complete Financial Times article:

Deutsche Bank scours social media to find talent

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