A woeful start to life at their new Olympic Stadium home had morale on the pitch and in the stands at a new low.
Fighting amongst fans and safety fears at the ground as well as a perceived lack of the famous intimidating Hammers atmosphere from Upton Park has seen the stadium switch cited by many as a reason for the club's contrast in fortunes compared to their fantastic campaign last term.
Many supporters still aren't happy, though, given the poor level of performance this season, broken promises over transfers and the stadium and the general matchday experience at the Stratford venue.
The stadium issues have driven a wedge between factions of supporters and the club's owners.
West Ham United vice chairman Karren Brady
And vice-chairman Karren Brady was even spat at by a supporter during a 4-2 home defeat to Watford earlier this season.
Now David Sullivan has pledged to unite the club as his new year resolution, but reminded fans they have something no other Premier League supporters have in an interview on the club's official website.
"I am aware that since the beginning of the season a small number of supporters have struggled to adapt to some of the changes we have faced this year as West Ham supporters,” Sullivan told whufc.com.
West Ham co-owners David Sullivan and David Gold
"Contrary to what some might think, our supporters have more access to their board than at any other Premier League club, and I am determined to use these channels to unite all of us."
Some enjoy the added level of access to the people in charge while others feel they are too vocal and it damages the club.
Indeed it could be argued Sullivan and Gold's very public declaration of how much money they wanted to spend on a striker in the summer - deemed by many to be a ploy to sell season tickets - had a direct impact on their ability to land any of their top targets.