The midfielder has come in for criticism at West Ham United this season.
The midfielder was the star of the show last season with a series of impressive performances in his first year in England.
He has struggled to rediscover that level this season, though, as the Hammers find themselves at the wrong end of the table.
That has seen Payet come in for criticism from the club’s fans, especially as questions are continually asked about his future.
However Bilic believes the Frenchman should not be upset by those criticisms and should, in fact, see them as a compliment.
“Payet should be thinking, ‘They are not criticising me, they are expecting much more of me,” the West Ham boss told the Mirror.
“Why are they expecting much more of me? Because I am Payet. And because I have done it before. Can he do it alone? Of course not. Last season, it wasn’t only Payet – he was the cherry on the cake.”
Just like Payet, Bilic has also found himself as the subject of criticism from the club’s fans this season.
The Hammers are currently 17th in the table with 11 points to their name, just a point outside the relegation zone.
That situation is a disappointing one, to say the least, especially after the strong first year West Ham enjoyed under the Croatian.
That said, Bilic insists that he does not read such criticism as it is always going to come when things are not going well.
“You are always going to find that the fans are frustrated after games when they don’t go well. It’s the same with me. It’s my responsibility. I don’t read the criticism,” he added.