West Ham United moved to the London Stadium at the beginning of this season.
The Hammers moved to their new home at the beginning of this season, departing their lifelong home of Upton Park.
It has not been a happy start to life for them at the new ground, with the Hammers only managing one win in their four games there so far.
There have also been issues off the field as the stadium has been plagued by crowd trouble, with fans filmed fighting outside the ground after Saturday’s 1-1 draw with Middlesbrough.
Indeed, the West Ham fan base are yet to properly take to the London Stadium and Etherington has urged them to change that.
“Without a doubt, this move can help West Ham move to the next level in the long term,” he told the club’s official website.
“As I said, as much as it was a wrench to leave for the players and everyone connected with the club to move away from the Boleyn, it’s time to get behind this stadium now and embrace it.”
The best way for West Ham to help the fans embrace their new home would be to start putting in performances on the pitch.
So far this season they have not played up to standard and currently sit in the bottom three with just four points to their name.
West Ham's next home game sees them take on Sunderland at the London Stadium and that could be the perfect opportunity for them to turn things around.