UBS's 'Mr Cool' takes Ice Bucket Challenge - Video

Sergio Ermotti was challenged by Marc Walder, Chief Executive Officer of Swiss media company Ringier and Gianluigi Bianchi, Managing Partner for Europe of Wealth-X to undertake the ALS Ice Bucket Challenge.

As well as accepting the challenge, he will make a contribution to a Swiss-based charity.

Ermotti decided to challenge all his UBS Group Executive Board colleagues. He also nominated Swiss entrepreneur Ernesto Bertarelli and FIFA'S head of referees Massimo Busacca.

Every 90 minutes someone is diagnosed with amyotrophic lateral sclerosis (ALS), a progressive neurodegenerative disease that causes muscle weakness, paralysis, and ultimately, respiratory failure.

ALS, also known as Lou Gehrig’s disease, Charcot's disease, and motor neuron disease (MND), attacks certain cells in the brain and spinal cord needed to keep our muscles moving.

ALS Therapy Deveopment Institute



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