Nintendo’s plan to improve your quality of life.

Nintendo Wii U Launch

New health focused platform discussed as Nintendo plans for the future.

The adage that Nintendo are years behind their competitors is often branded about but for a company that consistently attempts to rewrite the book on what constitutes a ‘gamer’ the comparison is a little off. Following the Game Cube, a console that was largely focused at children, the Wii extended the Nintendo gaming audience to include the whole family, Mum, Dad, even Nan could all join in without so much as a single Hadouken. This led to stratospheric sales for Wii Sports, to date the biggest selling single platform game amassing around 82 million sales.

In a recent memo to investors Nintendo president Saturo Iwata outlines how Nintendo have, “decided to redefine entertainment as something that improves people's quality of life ("QOL") in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people's QOL in enjoyable ways.”

Beyond making us happy Nintendo's QOL initiative seeks to recapitalise on the fitness market. Iwata states,

“We have set "health" as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business. Through our new endeavours with the QOL-improving platform, we strive to further promote our existing strategy of expanding our user base, create an environment in which more people are conscious about their health and in turn expand Nintendo's overall user base.”

How this new QOL platform will take shape is unclear, reports are stating that non-wearable tech will be used and the sense that our QOL is to be enhanced in enjoyable ways hints that it will retain the dangling carrot of gameplay.

The QOL project will run separately from Nintendo’s core gaming business so Nintendo die-hards will be kept on-board whilst the QOL platform will, it’s hoped, stretch the Nintendo brand appeal beyond conventional gamers once more, as we saw with the Wii.

The QOL platform is expected to launch sometime next year. 

What are your thoughts on Nintendo’s proposals, do you think you’ll be queuing up for a QOL platform? Please let us know in the comments below.

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