Known for romantic frocks and covetable evening gowns, Erdem rules the AW14 catwalks.
No matter how much of a rock chick you are, Erdem will be able to win you round with one of their romantic cocktail dresses. Typically appealing to the girliest of girls, this season the dainty collection has gone a little darker, and appeals more to the girls who come home after a night of partying than one sip of champagne. Here we’ve distilled the collection into three sections which are much easier to replicate on a daily basis (and without the thousand pound price tag).
Oversized fur coats
Who doesn’t love a bit of opulence? Wrap yourself up in a hug you can wear with a fluffy faux-fur coat and you’ll be sure to stay warm while the winds blow
Shiny skirts and dresses
Not quite PVC (although we’ve seen plenty of that this season), but a more demure and grown up attitude to the trend, Erdem has favoured a reflective crocodile skin style fabric; simultaneously luxe, yet not childish.
Over the top embroidery
Here’s how to make florals Winter-appropriate – groundbreaking! Erdem’s flowers take over the fabric, and manage to look like they’re growing, but sewn in a muted colour palette so there’s no chance of it looking like the clothes are wearing you.