Alex Oxlade-Chamberlain has a unique way to impress boss Arsene Wenger next season.
He’s signed a similar sort of deal to Tottenham Hotspur star Gareth Bale with BT, to be a guest over the course of their 38 live matches next season as well as featuring in various adverts.
It provides him with a unique chance to give an insight into, not just himself, but the way he thinks and talks about football, which could well be something that Arsene Wenger is paying close attention to.
It’s significant considering the inconsistent way he has played this season and what that means looking ahead to his role in the team next year, with Theo Walcott likely to keep his wider position in the side.
Arsenal may well add another wide player to their squad, which just increases the pressure on the Ox to perform when he gets a chance to become the primary winger in this current Arsenal team.
Oxlade-Chamberlain could impress Wenger during his numerous appearances for live game, by expressing ideas about football, explanations for various tactics and a generally solid understanding of the game.
This will go a long way to calming any fears Wenger has over whether the young man, at 19-years-old he remains just that, has the mental strength and sharpness become a truly great Arsenal player.
It projects him even more into the public eye and Wenger has always been a manager who watches very closely when it comes to the way his players behave outside Arsenal and are perceived in general
There are many elements of his game, which he could work on away from the field and this gives him a chance or an insight to look into the way that higher profile and more consistent wingers play.
He will be able to analyse, under some sort of pressure, why Bale plays the way he does, why Antonio Valencia and other wingers play the way they do and he can use that analysis to his own advantage.
Some fans will call this a needless distraction for a player that has so far failed to justify why Arsenal chose to invest so much into him at such an early age.
However, ignoring the financial side of the deal, it’s clever and shows that Oxlade-Chamberlain is thinking outside the box not just about how he can improve his profile at Arsenal but his profile in the game in general.
It also gives him the chance to speak with other experienced pundits who have been watching him for a long time, which means he can get an unbiased external view on the way he plays.
What sort of season can he have next year?
image: © Ronnie Macdonald