PSG to splash cash but is Ronaldo worth £100 million?

According to reports in France, Paris Saint-Germain are lining up a £100 million January bid for Real Madrid’s Cristiano Ronaldo – Is he worth that much money?

Whilst it is merely wild speculation currently, it is conceivable that the big-spending Paris club could make a move for the Portuguese attacker.

Currently embroiled in a bout of boat-rocking at Jose Mourinho’s Madrid side, Ronaldo has made his feelings known in the media this season.

Whilst I have serious doubts that he would actually up and leave Madrid – his boyhood dream was to play for the current Spanish champions – he might look to a new challenge and there are only a handful of clubs that could afford him.

His former manager at Manchester United recently described the winger as “unbuyable” – United sold him for £80 million, a world record fee in 2009 and he has since become arguable the second best player on the planet, only behind Lionel Messi.

Ronaldo had his best season to date last term – he scored 60 goals in all competitions for Madrid in a remarkable 55 appearances, averaging more than one goal per game and put in some of the most memorable performances La Liga has ever seen.

He was 25 in 2009 with still on his way to the peak of his powers – that’s what the £80 million bought: his potential. Now, he is far from the end of his career and in all likelihood is at his peak now, so his potential would be worth less.

However, the standard of competition in La Liga, in my opinion, is slightly higher that in the French Ligue 1, which would likely improve his ability to impact to the game.

Another important factor to consider is the money he brings in – gate receipts, merchandise sales, advertising revenue all rise in value when a marquee signing of that nature is announced.

That’s why LA Galaxy gave a 32-year-old David Beckham a $32.5 million contract. He puts bums on seats, he sells shirts and toys and posters and annual television subscriptions. He pays for himself, effectively.

Is a 28-year-old Cristiano Ronaldo worth £100 million? You can bet your bottom dollar he is.

image: © JanS0L0

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