Apple has fired the manager responsible for its troubled mapping software, seeking to win back the trust of users disappointed after the program debuted in September, according to people familiar with the move.
Bloomberg reports that Richard Williamson, who oversaw the mapping team, was pushed out by Senior Vice President Eddy Cue, said the people, who asked not to be named because the information wasn’t yet public. Cue, who took over last month as part of a management shakeup, is seeking advice from outside mapping-technology experts and prodding digital maps provider TomTom to fix landmark and navigation data it shares with Apple.
Critics have faulted Apple’s new map software for unreliable landmark searches, routes that get users lost and lack of public transit directions. Cue is seeking to build confidence in the program amid a growing battle with Google Inc. (GOOG), whose mapping application had been built into Apple’s iPhone since its introduction in 2007. Google is now preparing to unveil rival downloadable apps for Apple’s mobile devices.
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