The Best Places to Shop for Emerging Designers

Simone Rocha

There is one thing no one could deny about this season’s London Fashion Week: it was the schedule for the new must-see designers making waves in the industry.

Mary Katrantzou’s new silhouettes, Peter Pilotto’s continual innovation with prints, and let’s not forget the star of the week, former Fashion East designer, Simone Rocha. Graduating less than two years ago, her beyond-her-years approach to fabrics and texture had editors and buyers alike swooning.

As the newly hailed fashion capital, it’s never been so exciting to shop emerging designers and independent boutiques in London. Here’s my pick of the best ones.

Portobello Market

Notting Hill is the go-to place for some of London’s best independent boutiques, and though the market was previously thought of as the destination for vintage fashion and antiques, recently more and more emerging fashion brands have been exhibiting at the famous market. Ideal for discovering a new find.

Portobello Road Market, Notting Hill

B Store

Uber-cool modern concept store is the calling card for this stylish independent boutique brand. Art installations can be found amongst the displays, and creativity is cherished by the boutique and served up to the customer. B Store often collaborates with brands such as Liberty, Baracuta and Gloverall to create contemporary capsule collections.

B Store 24A Savile Row, Mayfair, W1S 3PR

The Shop at Bluebird

Paying homage to the spirit of Kings Road in the '60s & '70s, The Shop at Bluebird merges styles, fashion, art, literature and furniture. The stock moves faster than fashion itself as they look to fill their ever-changing retail space with exciting new designs.

350 Kings Road, SW3 5UU

Decadent Vintage

A Portobello Road Market graduate, Decadent Vintage has been unearthing treasures for eight years. An Aladdin’s cave for the hunter of all things nostalgic, you can pick up a vintage mink hat in the winter and a beautiful antique lace dress for summer romance. You will love getting lost in here. I managed to get my hands on an '80s YSL blazer and it was my best buy of the year.

A new retail concept that offers a well-edited collection of boutiques from emerging designers, is your go-to for London’s hottest new talent. Launched last December, their aim is to promote, nurture and support up-and-coming fashion designers whilst introducing fresh new stylish pieces into the luxury customer’s wardrobe. A rising star in the fashion technology space, is one to watch.

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