No barriers, no glass walls, and most certainly, no frills.
PPF Group, an investment and finance group in Central and Eastern Europe, has hired Crea International, an Italian retail design company, to create a unique and distinctively recognisable bank store concept.
Viviana Rigolli, strategy director of the project said: "Our objective has been to design a no-frills space, absolutely essential where the key approach of our service model has been to facilitate the dialogue and trust between Air Bank and its clients. An open service model with no constraints typical of traditional banking models : here people are invited to take a seat and are free to browse the bank offer and get the bank attendees' support if needed. The result of our project is a totally new banking framework focused on the relationship and not the transaction: we believe the overall concept conveys a new perception of doing banking and will get people to adhere to the claim of Air Bank: 'This is the bank I like'".
And the result is an open, light space were the customer can sit at a computer and browse through Air Bank's services on their own (no hundreds of messy leaflets here), and then chat to a service operator at their leisure. The seating areas are set at different heights so depending on the privacy level of the transition you wish to make you can sit in an area further away from the other desks, yet keeping the environment open and transparent.
CEO of Crea International, Massimo Fabbro, talks about the final result: "...the Air Bank concept represents a breakthough within the European retail banking scenario: a fully peer-to-peer, simple and no-frills banking store, that welcomes customers into an unexpected and friendly environment".
What do you think?
Image Source : Air Bank
Have something to tell us about this article?