Peppa Pig World: hog heaven for children?

She's bright pink, bossy and her TV show is watched in more than 180 countries.

Peppa Pig World: hog heaven for children? Before you make any unflattering guesses, we're talking about Peppa Pig, whose animated adventures – usually involving muddy puddles – have splashed across our screens since 2004. The character is such a phenomenon among the under-fives that she's appeared in videogames and a live stage show. Now comes the ultimate accolade: Peppa Pig World, a £5m three-acre area of Paultons Family Theme Park in Hampshire.

We took our sons, aged three and five, along for a preview, expecting them to become restless within a couple of hours. But like the series itself, it's a charming and unworldly little place. There are huge plastic models of the cartoon's animal cast everywhere, and its simple catchy tunes play from speakers hidden in every flowerbed. Imagine the unsettlingly quaint Village from The Prisoner, but filled with children and giant dogs, rabbits and zebras, and you're on the right track.

The clear favourite among the seven rides was George's Dinosaur Adventure, inspired by Peppa's younger brother. There are lots of nice touches: when the dinosaur on which you're riding passes Grandpa Pig's beehives, you can hear a busy buzzing sound. However, my sons preferred the play areas, including a Muddy Puddles mini-water park complete with fountains to splash about in (bring a towel. Bring lots of towels).

I suspect there will be mammoth queues for the more popular rides in summer, which will be tough on younger kids. But my boys left tired and happy. The next day, my three-year-old told me he'd dreamed about Peppa Pig World; the sort of ringing endorsement that Paulton Park is no doubt hoping for.

• Peppa Pig World opens to the public on 9 April

Powered by article was written by Keith Stuart, for The Guardian on Monday 28th March 2011 20.00 Europe/London © Guardian News and Media Limited 2010