Four brave young lads from Winterflood Securities plan to get their kit off for charity (or at least that's their excuse), and need your help.
UPDATE: If you missed this event (it went down a storm), you can still see Winterflood's naked guns and give them a hand (and a donation). Original story follows.
Mark Bumstead (fairly apt surname), Mark Davies, Pete McGregor and Jon Waddington want to encourage you to part with some of your hard-earned - and, in exchange, they'll start to strip.
Here they are in all their City splendour, but if you want to see them in all their 'glory', you'll have to cough up - it's a kind of 'pay & display' gig (you pay, they'll display).
The four intrepid brokers want to raise £15,000 in all, and will release photos of themselves (which we'll reproduce) in various states of undress as they hit certain financial targets.
All proceeds from this effort will go to Remedi, the registered charity which provides funds for medical research projects in the UK.
To donate to this worthy cause, please go to www.justgiving.com/winterfloods
If you'd like to promote your charitable giving or organisation, we've built two ways to play on Give Back. Your Good Works showcases employee efforts while Spot on Charity highlights charities on the lookout for donors and volunteers.
Just click on the link below, fill in the blanks and tell us, in 200 words or less, what you're up to and how the City can help. We'll come back to you with any queries.
Have something to tell us about this article?