The Denver Broncos ownership group has expanded its footprint in professional sports, securing a significant stake in an MLB franchise in a move that further strengthens its presence in Colorado.
Led by Greg Penner and Carrie Penner, the Penner family ownership group continues to explore opportunities beyond the NFL, and this latest investment signals a long-term commitment to the region’s sporting landscape.
The deal not only connects two major franchises but also reflects the growing trend of multi-team ownership across different leagues.
With a valuation of $1.68 billion attached to the franchise, the move represents both a financial and strategic play.
Broncos owners acquire 40% stake in Colorado Rockies
The development was detailed in a report via Front Office Sports, outlining the scale of the investment made by the Penner Sports Group.
It was reported, “Penner Sports Group, part of the Walton-Penner family ownership group that owns the Denver Broncos, will become the largest minority investor in the [Colorado] Rockies with a 40% stake.”
The acquisition gives the group a substantial presence within Major League Baseball, while still maintaining its primary focus on the Broncos.
The move also strengthens ties between two major Colorado-based teams, potentially opening the door for shared resources, strategic alignment and broader commercial opportunities.
For the Rockies, the investment brings additional financial backing and experienced sports ownership into the fold.
Penner Sports Group outlines long-term vision with Rockies investment
Following the announcement, Greg and Carrie Penner made it clear that their involvement with the Rockies would complement, rather than distract from, their responsibilities with the Broncos.
They said, “While our focus remains firmly on the Broncos, we look forward to being supportive, long-term partners of the Rockies and Major League Baseball.
“We’ve enjoyed getting to know the Monforts and are grateful to join Dick and Charlie in the Rockies’ ownership group along with the other partners.”
The statement highlights a collaborative approach, with the Penners positioning themselves as partners rather than disruptors within the existing ownership structure.
As multi-sport investments continue to grow in prominence, this move reflects a broader shift in how ownership groups operate, combining financial strength with long-term strategic vision across leagues.
Receive exclusive football transfer news and updates twice a week to your mailbox
