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Dave Portnoy uses legendary Diego Maradona clip to promote new book

Photo by Etsuo Hara/Getty Images
Photo by Etsuo Hara/Getty Images
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The FIFA World Cup fever has caught Barstool Sports founder Dave Portnoy.

With the US hosting the 2026 FIFA World Cup alongside Canada and Mexico, a new wave of soccer fans has emerged.

This includes Dave Portnoy, who is well-known for his savage takes on everything related to sports. Aside from that, Portnoy has branched into writing his own books, and the Barstool Sports founder is using soccer to promote them.

Barstool founder and CEO Dave Portnoy is seen before the Florida Atlantic Owls and Loyola (Il) Ramblers game in the Barstool Invitational at Wintrust Arena.
Photo by Michael Hickey/Getty Images

Dave Portnoy turns to Diego Maradona clip for book promotion

In a recent X post, Portnoy posted a video of late soccer legend Diego Maradona juggling, but replaced the ball with his book.

Portnoy’s book is titled “Cancel Me If You Can,” and it has entered pre-ordering for interested readers.

Speaking of the clip, Portnoy used Maradona’s iconic warm-up clip during his time as a player for Serie A club Napoli. To this date, many view it as the Argentine legend’s most popular warm-up video.

Dave Portnoy believes he can play as a striker for a ‘great World Cup team’

Since the start of the 2026 World Cup, Portnoy has been very active on his social media accounts, offering a variety of takes on the tournament.

While fans have agreed with some, one of his most controversial takes was claiming he could score a couple of goals as a striker on a ‘great World Cup team.’

“I feel like I could score a couple goals a game if you put me as the striker on a great World Cup team. All they do is feed their best player endlessly,” Portnoy tweeted earlier.

The tweet went viral and garnered over 8 million views on X as fans called him out for this ridiculous take. Portnoy later offered a clarification, explaining he was talking about his younger self and not his current version.