Dana White says his early experience in professional boxing has been so dominant that he likened the competition to “beating up babies.”
The UFC president made the comment during the post-fight press conference for Zuffa Boxing 03 while reflecting on his promotion’s entry into the sport.
White explained that he anticipated stronger resistance from established figures within boxing but claims that has not materialized.
White claims boxing establishment offered little resistance
Following three Zuffa Boxing events, Dana White was asked whether the traditional boxing hierarchy had responded to his company’s arrival. He admitted he expected a more competitive reaction.
Instead, he described the opening phase as unexpectedly lopsided. White suggested that meaningful opposition has yet to emerge.
“There hasn’t been any pushback. This is like beating up babies. I feel like I came in and I’m beating up babies. I expected more. I expected some pushback. I expected them to be more game.”
He reinforced that view moments later, expressing surprise at how smoothly things have unfolded. White said he did not foresee such an easy transition into the space.
“They’re all way out of their league. Like absolutely, positively out of their league. I’m actually a little shocked.”
White questions rival promoters’ vision
White also took aim at prominent boxing promoters, casting doubt on their ability to compete with what he views as a stronger strategic plan. He argued that some established figures lack the vision necessary to evolve the sport.
Referencing the broader competitive landscape, White suggested that his rivals are struggling to keep up.
“They can’t compete cause they don’t know how to compete. There’s no vision there.”
White has repeatedly stated that Zuffa Boxing intends to reshape the sport’s promotional model rather than follow its traditional framework. He believes the early results support that ambition.
While the long-term impact of his venture remains uncertain, White’s confidence in its trajectory is clear. At this stage, he believes Zuffa Boxing holds the upper hand.
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