Rangers announced a sponsorship deal at the weekend… which had Celtic fans rolling with amusement.
Rangers are battling to try and keep up with Celtic on and off the pitch, and sometimes that means getting creative.
While Celtic have television income from the Champions League to boost their coffers on a yearly basis, Rangers do not.
So perhaps that is why Rangers are looking for more niche streams of income.
E-cigarette retailer Vaporized will have a store on the Ibrox concourse next season and further tie-ups are planned.
Rangers defender Declan John was rolled out for the unveiling of the deal.
Celtic fans love to poke fun at rivals Rangers, and on this occasion it was just too easy.
The ‘old’ Rangers were liquidated after financial irregularities in 2012, and rival supporters were keen to point out the synergy with this and the name of the club’s new sponsor.
Here is an amusing look at the reactions…
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