Last night, disgruntled Manchester United supporters launched the #BoycottAdidas campaign, in the hope of hitting the Glazers where it hurts – their bank balance.
It was a fan group by the name of The 1958 who rallied supporters to partake in the #BoycottAdidas campaign, but what are the details of this specific protest?
Let’s take a look…
Why are Manchester United fans boycotting Adidas?
Well, the Old Trafford faithful are trying to hit the Glazers in the pockets, by encouraging fellow supporters to click on Google advertisements.
As explained in the statement above, The 1958 want fans to type Adidas into Google, and click on products with the word ‘Ad’ next to them as many times as possible.
In doing that, the daily advertising budget for Adidas will become exhausted, which could complicate their relationship with Manchester United.
Will Adidas and Manchester United split up?
If this continues for months on end, we presume Manchester United – or Adidas – will come out and make a statement.
However, it is unlikely to harm finances to the point where targets such as Frenkie de Jong or Victor Osimhen become impossible to sign.
Clicking advertisements isn’t all The 1958 want supporters to do, however.
The 1958 are also asking fans to “create an adverse brand perception” by targeting the Adidas social channels.
They want supporters to fill the comments sections with negativity, anti-Glazer imagery and news articles, as well as anti-Adidas press.
The 1958 also want fans to leave the #BoycottAdidas and #BoycottTeamViewer hashtags at the end of their reply.
What comes next for Manchester United?
After targeting Adidas, The 1958 revealed that they will announce the next two steps in the coming days, as part of their worldwide cyber campaign against the Glazer stakeholders.
It will be interesting to see how much traction the campaign gets, and in truth, it has already been picked up by a number of news outlets, so it seems to be working.
Keep an eye on the situation – if the campaign picks up pace, Manchester United could be forced to act.
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