Beer prices stun supporters at England vs New Zealand friendly in USA ahead of the World Cup

European fans continue to be shocked at the level of pricing for in-stadium refreshments at the 2026 World Cup.

So much has been made about the pricing structure in the United States compared to what supporters are used to in Europe.

Fans already based in the US will of course be used to it, but the constant surprise of supporters from further afield is certainly worth looking at as the tournament progresses.

Though the World Cup is not underway yet, supporters who attended England’s friendly against New Zealand in Tampa were surprised.

Fans react to drinks pricing in the US

The Three Lions beat New Zealand at the Raymond James Stadium in their penultimate warm-up game before the World Cup.

Harry Kane scored the only goal of the game as Thomas Tuchel’s side laboured to a 1-0 victory, although quite how much that can be taken from a pre-tournament friendly is up for debate.

Players are coming off a long club season and will not want to risk injuries this close to the tournament actually starting.

With not much happening on the field, an image of the prices of drinks at the stadium went somewhat viral on social media, with supporters expressing their surprise about how expensive they were.

According to an image posted by Simon Peach of PA on social media platform X, a ‘premium beer’ cost $18 (roughly £13.44), while a domestic beer cost $16.75 (£12.50). Premium cocktails were priced at $26.50 (£19.79).

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