Bad Bunny’s Super Bowl LX halftime show attracted a higher average audience than the game itself.
The Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers across NBC, Peacock, Telemundo, and digital platforms.
That total surpassed the overall Super Bowl broadcast, which averaged 124.9 million viewers.
Halftime audience exceeds game average
Ratings data from the NFL showed that Bad Bunny’s performance drew an average of 128.2 million viewers during its scheduled broadcast window.
The full Super Bowl LX matchup between the Seattle Seahawks and New England Patriots averaged 124.9 million viewers.
The halftime show, therefore, outperformed the game’s overall average by more than three million viewers.
The figures highlighted the halftime segment’s ability to attract additional viewers beyond the core football audience.
Performance stands out as ratings driver
The Apple Music Super Bowl LX Halftime Show ranked as the most-watched halftime performance in history.
The strong numbers reinforced the halftime show’s role as a central attraction of the Super Bowl broadcast.
The performance helped fuel peak engagement during the telecast and broadened the event’s appeal.
The ratings confirmed that Bad Bunny’s set was a significant draw in its own right.
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