Aston Villa have been linked with a move for David McGoldrick, with Steve Bruce keen to improve his strike force.

Villa are challenging for promotion, and they need to be thinking about the long-term – rather than the next six months.
Bruce may want a new front man, to build his team around, but McGoldrick would not offer them enough to make a worthwhile signing.

Scott Hogan has started to bang in the goals for the Villans, with his form highly impressive.
McGoldrick has proven a capable Championship goalscorer before, but he has only hit 10 goals in his last 50 appearances, which suggests his best days may just be behind him.

The Ipswich Town forward is now 30, and if he was to be brought to Villa, he would never be likely to become more than a covering option.
If Bruce’s side do get promoted, then McGoldrick would surely be sold – rather than used in the Premier League.
And the transfer, therefore, makes little sense for Villa to go through with this month.
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