Aston Villa already have £40 million worth of forwards at the club.
Bruce has confirmed that he wants a new front man to improve Villa’s attack, after what has been a terrible start to the new campaign.
The claret and blues have failed to win any of their first three matches, and only scored two goals during that time.
Without Jonathan Kodjia available, Villa have struggled to find the back of the net.
But Bruce’s suggestion that his side need to buy a new number nine has not gone down well.
Villa fans feel that Bruce has more than enough options at the club to cope in the Championship, and that he should simply concentrate on getting the best out of what he already has at Villa Park.
Bruce simply has to find the winning formula sooner rather than later at Villa, otherwise he will surely face the sack.
The Midlands side are next in action this weekend, when they take on Norwich City.

Receive exclusive football transfer news and updates twice a week to your mailbox