The likes of Jack Wilshere, Bruno Fernandes and Andriy Yarmolenko have all been linked to West Ham United.
It is not the first high-profile signing that the club have reportedly moved for in this window, with Jack Wilshere supposedly joinng the club next week, according to the Guardian.
And then there is the very highly rated Bruno Fernandes, whose contract situation with Sporting CP brought a £20 million offer from the Hammers, again according to Sky.
All three players would be good business for West Ham, adding an incredible amount of talent to a side that has the basics of a strong Premier League team without the extra magic to help it stand out.
The Hammers squad is full of experience at this level but, Marko Arnautovic and Manuel Lanzini aside, it is a team primarily made up of hard-working, reliable players rather than genuine league standouts.
New signing Issa Diop will hopefully push West Ham up a gear at the back, but the midfield still requires something new – especially while Lanzini is recovering from injury.
Fernandes and Wilshere can certainly add that, while Yarmolenko would give West Ham a wide outlet that they sorely lacked last season.
There is no doubt that these three players could all move to higher-profile clubs, but the lure of West Ham appears to be there this summer, brought about by the arrival of manager Manuel Pellegrini; a coach known for his attacking football.
The cost of all of these talents, however, is that they will add pressure to find immediate success. They certainly would not be joining out of charity.
There can be no more standing still for West Ham and, if this is the direction they want to take, they simply must be aiming for European football next season.
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