Page 8 



Gutfreund, Ajamie, Cooper Own Words On UBS Trading Loss

John Gutfreund, president of New York-based Gutfreund & Co. and former chief executive officer of Salomon Brothers Inc., Thomas Ajamie, an attorney at Ajamie LLP, and Louise Cooper, an analyst at BGC Partners, offer their views on UBS AG's $2 billion loss from unauthorized trading at its investment bank.

Rebranding Goldman Sachs

Goldman Sachs has serious reputational risks to address after muppetgate, but doesn't need a rebranding, says Wolff Olins brand strategist Charlie Stott.