A good heel turn will evoke the most passionate of responses from a wrestling crowd, which is why they are so sought after.
Vince McMahon reportedly has the top six matches on the card locked in already.
Big Show admits he doesn't even know if he is a heel or face these days.
Stone Cold Steve Austin has questioned the booking of Roman Reigns and believes he must turn heel to get over.
Bill Goldberg feels WWE are dismissing his impact on the professional wrestling industry and talks possible return.
WWE World Heavyweight Champion Seth Rollins has confirmed we will no longer be seeing his 'curb stomp' finishing manoeuvre.
Ex-Manchester United and Tottenham Hotspur striker Dimitar Berbatov took time out from pre-season training with AS Monaco to meet WWE owner Vince McMahon.
Perpetually linked to Newcastle United, Vince McMahon could shake up the division more than Arsenal, Chelsea, Liverpool and Manchester United's owners have.
All the latest news, views and transfer rumours from St. James' Park...
We gauge the largely tongue-in-cheek reaction to news Vince McMahon might just be about to take over at St James Park ... no chance in hell!?!