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Star Wars toys: the sales force awakens

Star Wars

If you notice Imperial Stormtroopers, Jedi knights and bounty hunters congregating around toy shops, don’t worry. It’s not a rip in space-time linking us to a galaxy far, far away … it’s just Force Friday.

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Many children are growing up with apps and digital media as part of their lives, alongside reading, physical play, television and other forms of entertainment and learning.

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Star Wars

Star Wars toys: the sales force awakens

If you notice Imperial Stormtroopers, Jedi knights and bounty hunters congregating around toy shops, don’t worry. It’s not a rip in space-time linking us to a galaxy far, far away … it’s just Force Friday.