Sushi

Holborn is a funny place, a nowhere area between Covent Garden’s theatre land and the legal, news and financial districts of old London. It is surrounded by glamour without being part of it.

In the late '90s, a British entrepreneur pulled off the very clever trick of adapting the sushi conveyor belt restaurant that is popular throughout Asia, for the UK market. The combination of fast food convenience with a healthy and fashionable twist, and an interior colour scheme that would not have looked out of place at EasyJet, proved an instant hit.