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Super Bowl was 'most tweeted' ever, says ad CEO

Super Bowl XLVIII Preparations at MetLife Stadium January 31, 2014

The game may have been an anticlimatic romp, but Super Bowl XLVIII will go down as "the most tweeted event in history," highlighting the power of social media and the growing importance of the so-called second screen, adman Miles Nadal said Monday.

Will Super Bowl XLVIII go down as 'Snow' Bowl?

American Football - NFL

With the Farmers' Almanac predicting snow around the time of New York's first Super Bowl, officials of the National Football League wore brave faces on CNBC a day before the regular season kicks off.

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Super Bowl XLVIII Preparations at MetLife Stadium January 31, 2014

Super Bowl was 'most tweeted' ever, says ad CEO

The game may have been an anticlimatic romp, but Super Bowl XLVIII will go down as "the most tweeted event in history," highlighting the power of social media and the growing importance of the so-called second screen, adman Miles Nadal said Monday.