Mulberry has slumped to a first-half loss after a disastrous push upmarket, but claimed its new strategy is working with sales rising in recent weeks.
Deep in the Somerset countryside Mulberry is working hard to rekindle the popularity of a fashion brand whose allure has suffered in recent years, ever since it made a reckless leap upmarket.
British brand to announce results after poor Christmas trading prompts rethink of move to take label further upmarket
New boss Godfrey Davis said the company had got it wrong by following its luxury goods rivals in continually putting up prices
Lack of catwalk presence likely to negatively affect Mulberry in coming season as it continues without creative director
The Mulberry appointment is thrown wide open by the fact that prime candidate Katie Hillier landed herself a very smart new job only two weeks ago.
In a handbag count of the front row yesterday, the first day of London fashion week, one brand came out the clear winner.