Confirmation of Brighton & Hove Albion’s most significant deal of the January window had dropped early afternoon on deadline day and, true to form at a club who have made a habit of quietly impressive yet relentless progress, it went almost unnoticed on the yellow-tickered conveyor belt of opportunistic buys elsewhere.
The forward has scored 15 league goals this season on-loan with The Seagulls, and joins for good from Bournemouth.
High-flying Brighton welcome an out-of-sorts QPR side to the Amex for a televised Championship clash - here is all the information you need.
Leeds United and Brighton & Hove Albion go head-to-head this week.
Two in-form Championship sides meet on the south coast on Friday evening - here is all you need to know ahead of the clash.
When looking at Glenn Murray's goal tally, it's hard to say he is not underrated for Brighton & Hove Albion.
Gayle's goal-a-game record puts him in good position for breaking a second tier record.
Two of the Championship's most exciting teams go head to head at Ashton Gate on Saturday evening.
Chris Hughton taught his former side a harsh lesson in the realities of the Championship as Brighton picked off a fragile Norwich City.
Brighton will be eying promotion from the Championship this season, but after spending just over £6m this summer - have they done enough business to achieve their goal?