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Fitspo: how strong became the new skinny

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Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?

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Fitspo: how strong became the new skinny

Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?